Alexander was born & raised in the San Francisco Bay Area. His family home was a Mid-Century Joseph Eichler ranch, which would later inform his architectural language of California living. From an early age, he understood this deeper calling to be a creative. Alexander developed an understanding of color, construction, landscaping & fashion, learning the qualities of intentional design. His formative years were spent exploring his own creativity through various fashion, interiors & styling projects. This eye for symmetry, balance, color & texture was further refined through rigorous Interiors projects at notable San Francisco firms.

Alexander studied at California College of the Arts & earned his ranks at high-profile Design firms in San Francisco & Los Angeles - most notable training with Brad Krefman Interiors, The Wiseman Group & NICOLEHOLLIS. In his roles he had the privilege of working with Clients on boutique hospitality, commercial & high-end residential projects; from Hawaii to California & Wyoming and beyond. His training and experience gives him a presence on a job site; understanding what is happening behind the design - and how intricate the coordination effort is to execute a successful project.

He brings to the table a sense of purpose, intent & direction with any design project. Alexander forms meaningful connections with his clients, teams & vendors - understanding that the best design comes from collaboration, connection and authenticity. He posses a strong knowledge of the technical understanding needed to fully execute a project, while having a strong sense of color, form and materiality. Alexander comes from a humble background and uses this as a baseline for all interactions with vendors, clients, team members and contractors - understanding the symphony of many players it takes to deliver a beautiful & functional project.