SF DECORATOR SHOWCASE 2026

A NEW YORK MINUTE & A BAY VIEW RETREAT

TYPE — RESIDENTIAL SCOPE — INTERIOR ARCHITECTURE & FURNISHINGS

LOCATION — SAN FRANCISCO, CA

YEAR — 2026

CLIENT — PRIVATE RESIDENCE

PHASES — CONCEPT, DESIGN DEVELOPMENT, CONSTRUCTION DOCUMENTS & ADMIN, INSTALLATION

PHOTOGRAPHY BY DANE DEANER

STYLING BY AUSTIN WHITTLE

SELECTED FOR THE PRESTIGIOUS SAN FRANCISCO DECORATORS SHOWCASE, STUDIO ALEXANDER WAS TASKED WITH ENVISIONING A NEW INTERIOR NARRATIVE FOR 2315 BROADWAY, A LANDMARK 1897 QUEEN ANNE VICTORIAN.

IN THIS SHOWCASE PROJECT, WE SET OUT TO BRIDGE TWO WORLDS: THE CINEMATIC, "AFTER-HOURS" ALLURE OF A BOUTIQUE MANHATTAN HOTEL AND THE STATELY, ARCHITECTURAL BONES OF A CLASSIC SAN FRANCISCO VICTORIAN. THE RESULT IS A SPACE THAT FEELS BOTH GROUNDED IN HISTORY AND FLOATING IN A DREAM.

A SANCTUARY DESIGNED FOR THE MODERN ESCAPIST. IT’S MOODY, INTIMATE, AND UNAPOLOGETICALLY DRAMATIC—CAPTURING THAT SPECIFIC "ETHEREAL GLOW" FOUND IN THE WORLD’S MOST EXCLUSIVE PENTHOUSE SUITES. THE ARCHITECTURE: WE HONORED THE GRAND PROPORTIONS OF PACIFIC HEIGHTS HERITAGE WHILE INTRODUCING AVANT-GARDE SILHOUETTES, FROM THE LOW-SLUNG PLATFORM BED TO THE SCULPTURAL, FLOATING NIGHTSTANDS. THIS PROJECT IS A TESTAMENT TO THE POWER OF BALANCED TENSION. IT IS WHERE GRIT MEETS GRACE, AND WHERE THE ENERGY OF NEW YORK FINDS ITS HOME IN THE SOUL OF SAN FRANCISCO.