SF DECORATORS SHOWCASE 2026

CONCEPT

TYPE — RESIDENTIAL SCOPE — INTERIOR ARCHITECTURE & FURNISHINGS

LOCATION — SAN FRANCISCO, CA

YEAR — 2026

CLIENT — PRIVATE RESIDENCE

PHASES — CONCEPT PROPOSAL

SELECTED FOR THE PRESTIGIOUS SAN FRANCISCO DECORATORS SHOWCASE, STUDIO ALEXANDER WAS TASKED WITH ENVISIONING A NEW INTERIOR NARRATIVE FOR 2315 BROADWAY, A LANDMARK 1897 QUEEN ANNE VICTORIAN. OUR PROPOSALS REPRESENT A DELIBERATE DIALOGUE BETWEEN THE HOME’S STORIED ARCHITECTURAL HERITAGE AND A SHARP, CONTEMPORARY EDGE—HONORING 19TH-CENTURY CRAFTSMANSHIP THROUGH THE LENS OF A MODERN TRAVELER. ALTHOUGH THESE SPACES WERE NOT THE FINAL DESIGNS SELECTED, THEY REMAIN INTEGRAL TO OUR BODY OF WORK AND OUR ETHOS AS A PREMIER INTERIOR DESIGN FIRM IN THE SAN FRANCISCO BAY AREA.

FOR THIS HISTORIC PACIFIC HEIGHTS RESIDENCE, WE DEPARTED FROM TRADITIONAL VICTORIAN RESTORATION, CHOOSING INSTEAD TO LEAN INTO THE SHADOWS. WE UTILIZED A PALETTE OF SATURATED CHARCOALS, HAND-BURNISHED WALNUTS, AND DEEPLY VEINED MARBLES TO CULTIVATE A SENSE OF QUIET, CINEMATIC LUXURY THAT FEELS BOTH GROUNDED IN HISTORY AND ENTIRELY VISIONARY. THE BEDROOM, OFFICE, AND SPEAKEASY TASTING ROOM ARE ADJOINED TO CREATE A SEAMLESS, MULTI-USE SANCTUARY WITHIN THE HOME.

THE DESIGNS ARE CENTERED ON A SOPHISTICATED INTERPLAY OF MATERIALITY AND LIGHT. IN THE BEDROOM SUITE, WE REIMAGINED THE TRADITIONAL HEARTH BY FLANKING IT WITH CUSTOM-INTEGRATED MILLWORK THAT CONCEALS A PRIVATE BAR, TRANSFORMING THE ROOM INTO A MULTI-FUNCTIONAL EVENING RETREAT. THIS SAME COMMITMENT TO ARCHITECTURAL RHYTHM CARRIES INTO THE ATTACHED OFFICE AND SPEAKEASY, WHERE THE ORGANIC MOVEMENT OF STONE MEETS THE PRECISION OF MINIMALIST, LIGHT-INTEGRATED SHELVING TO CREATE A SPACE THAT IS AS MUCH A GALLERY AS IT IS A CELLAR. BY LAYERING RICH WOOD TONES AND ARTISANAL FINISHES, WE HAVE CREATED A SERIES OF ROOMS THAT FEEL TIMELESS, PROVOCATIVE, AND PERFECTLY SUITED FOR A WELL-TRAVELED COLLECTOR.